Measure

Investor-ready metrics without building a data platform

Trustworthy metrics for your board, your operators, and your leadership. No infrastructure required.

Now engaging design partners

or if you prefer, email us at hello@measure.dev

Building your own data platform

More time maintaining infrastructure than analyzing data.

×Wiring up connectors, warehouse, transforms, semantic layer, validation, and BI
×Reinventing dimensional models, funnels, cohorts from scratch
×Reprocessing the same data over and over, driving up warehouse costs
×Metrics that drift when source systems or logic change
×Manual updates to board decks and reports

With Measure

The operating system for your metrics.

✓Define your metrics once, use them everywhere
✓Historical data is immutable—no drift
✓KPIs tracked by team, with targets and history built in
✓Board decks and reviews populate automatically
✓Ask questions in plain English, get answers in seconds

How it works

// Adjust New ARR metric

measure.adjust("new_arr", {

value: 24000,

customer: "northstar-labs"

})

Publish your data

Send events from your app via SDK or API. No pipelines to build or maintain.

FORMULA BUILDER

Net New ARR =

New ARR+Expansion ARR

−Churn ARR−Contraction ARR

Define your metrics once

ARR, growth, runway. Set once, consistent everywhere.

NET NEW ARR BY QUARTER

Q1$89K

Q2$102K

🔒

Q3$127K

Q4$156K

Immutable history

Numbers are locked when recorded. Q3 stays Q3—even when you update logic in Q4.

NEW ARR

Sales

$84K/ $80K target✓

Q1 ✓

Q2 ✓

Q3 ×

Q4 ✓

Set and track goals

Assign targets to teams. See who's on track, this quarter and historically.

ASK MEASURE

Why did we miss New ARR in Q3?

3 deals pushed to Q4, including Northstar Labs ($24K).

Ask a follow-up...

→

Ask Measure

Ask questions in plain English. Get answers in seconds, not days.

Q4-Board-Deck.pptx

ARR crossed $1M

New business driving growth, churn stable at 5%

$1M

Source: Measure4 / 12

Get investor-ready outputs

Board decks and business reviews update automatically. Every number matches.

You might be wondering...

“Are you saying we don't need to stitch together 7 tools and hire 2 analytics engineers just to know if we're hitting our numbers?”

Exactly.

What people are saying

“I've run business reviews at multiple companies. Every week it's the same thing. Pull the numbers, update the deck, hope nothing breaks. There's no reason this should still be manual.”

Nate Spohn

Former VP Sales, Fivetran & Tinybird

“Most pipelines dump raw events somewhere and hope someone figures it out. Measure gives you a real model (entities, metrics, immutability) that captures the right data from the start.”

Yaroslav Tkachenko

Data Streaming Consultant & Advisor